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Sky launches 3D channel in pubs
Sky is kicking off the UK's first 3D channel with a live Premier
League football match to be broadcast from nine pubs around
the UK this weekend.
The match between Arsenal and Manchester United will be
viewable in 3D in pubs in London, Manchester, Cardiff and
Edinburgh.
In April Sky will roll out its 3D channel to hundreds of other
pubs.
Later in the year, Sky 3D will be made available to all Sky+HD
customers with a range of content on offer.
This will include movies, sport, documentaries and entertainment.
Sky 3D will initially be available as a free add-on for those
with Sky+HD boxes.
Viewers need to wear a special pair of glasses to watch
the content.
There has been a great deal of hype around the technology
since cinemas began showing films in 3D.
Avatar, shot in 3D, has become the highest grossing film
of all time.
It is expected that 3D-ready TVs will hit the consumer
market later this year.
"People have already embraced 3D cinema and because
Sky's 3D service uses the same kind of technology, we're
confident there will be demand for sport, movies, concerts
and drama in 3D," said Gerry O'Sullivan, Sky's director of
strategic product development.
In February, two rugby matches in the Six Nations
championship will be filmed in 3D and shown at cinemas
around the UK.
The 2010 World Cup will also be filmed in the format.
The BBC was the first to show a 3D sports event, broadcasting
a Scotland v England rugby match at the Six Nations
championship in 2008.
HOW 3D BROADCASTS WORK
(http://newsimg.bbc.co.uk/media/images/47194000/gif/_47194622_live3d_home_466.gif)
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