WalMart also owns White Cloud. You can often find coupons for it. It's not bad.
GV is fine for some things: white sugar, vinegar, canned black beans, most generic type stuff. They also have Equate toiletries and over the counter medicines that are ok, generally. The prices are usually less than normal retail for brand names, but the latter can often undersell GV with coupons or other promotions. There's a slew of cash back apps (ibotta, Checkout51, Savingstar, etc) that pay you for targeted purchases, but they never include store brands like GV or CVS Health. Let me know if you need more info, or want to try them as I can send you a link that will give you money back for redeeming your first purchase.